People are confused. And in that confusion other people are trying to shed light. And so here is a torch shone via the Tracey Ullman Show - Season 2, Episode 6.
Created by Lekia Lée, Project Embrace was initially invoked to inspire black women, to fully embrace their unique hair texture. Subsequently, it has become a call to celebrate all unique qualities that might be considered; too other, or frankly not considered at all, by the mainstream media. The project's main goal was to encourage black women to love themselves and be proud of who they are, amidst their daily personal milieu, where they are either not visible, celebrated or both. The selected faces for the campaign would not be professional models, but be comprised of everyday people to emphasise the point, that it is the non-celebrity black women that are the most underrepresented group in the western world. All contestants for the faces of 2018 would have to enter via an open audition, where they would face a panel of 5 judges (Lekia Lée - Progject Embrace Founder, Diana Dahlia - Diana Dahlia PR, Philip Raheem - celebrity photographer, Judi Love - comedian and Anastacia Chikezie Purely Natural Hair Salon owner and ambassador for Cantu) who would collectively listen to their story and of course profile their hair. Only 6 women could be chosen out of the many and where as last year's winners were featured on just one billboard, this time around the exposure has multiplied to 72 highly visible spaces.
The long term vision for Project Embrace is to continue showcasing women of colour, with an inclusion of the other - worldwide. There is also a desire to bring certain brands on board, brands that wouldn't normally consider using such faces/hair in their mainstream outlets and truly start to expose a movement beyond the natural hair circles. Until now, the conversations and conversions to natural hair have been insular, only talked amongst those who are involved. But Project Embrace seeks to include those who are not aware of the issues surrounding black hair and enlighten all institutions in order to change climates in the business world and the social one. If you are interested in finding out more about the campaign checkout www.projectembrace.co.uk
Presenter Jacqueline Shepherd
Introduces The Competition
Interviews With Some
Of The Entrants
THE WINNERS PHOTO SHOOT
PHOTOS TAKEN BY JAREK DUK
Top L-R: Kizzy Watson, Be Manzini and Bo Ebuehi
Bottom L-R: Leanna Newman, Curmiah Lisette and Ama Nkrumah
WINNERS STANDING BY THEIR IMAGES
WINNERS STANDING BY THEIR IMAGES
3 OF THE WINNERS & MYSELF
5 OF THE 6 WINNERS
DIANA OF DIANA DAHLIA PR
LEKIA LÉE THE FOUNDER
DIANA DAHLIA & STEVEN JERVIS: DIANA DAHLIA PR
TREVOR ROBINSON OBE: QUIET STORM ADVERTISING
NENE PARSOTAM: VINE CREATIVES
SIMON TEFULA: TRENDI PEOPLE
The Bullshit 'Professional Hair' Excuse
Some may go as far as saying; that the dating app, especially the ones that turn people into meaningless and swipeable commodities, is on its way out. However, anytime a vacuum appears in the universe, another phenomena has to take its place. And so lands PAL, the new social app, set to go Supernova.
You have probably already noticed, but over the last 3 years, there has been a change in the app market, where 'hook-up' culture is on the decline. In its place comes a selection of new apps, that are more concerned with forging genuine connections and matching like-minded people. If you have a genuine interest in something or would like to reach out and share a specific activity, then falling into that category is PAL, an app that encourages users to meet new people that are already around them, for the purpose of collectively participating in a social venture.
Now think of the possibilities; perhaps there is some activity you have wanted to take part in for absolutely ages, but none of your friends or family are willing or able. Well, find the people who are already involved and looking for more members via PAL. Alternatively, perhaps there is something very specific to your culture that you would like to practice, but is not so easily found? Well, either put the call out to form your own group/event or answer an existing hail. Whatever your desire and preference, PAL is here to act as a portal, opening you up to a London that you never knew existed before.
THE HOW TO BIT...
Itunes Store: https://itunes.apple.com/app/pal/id1182817700
Google Play: https://play.google.com/store/apps/details?id=com.palapp.pal
Having graduated from the Home Page, RC and IK are now embarking on their own blogging adventures to examine the world of social curiosities and romantic anthropology.